Front Design Cases
Designers behind the work
Designers and creative leads credited on Front projects in press coverage.
Designers and creative leads credited on Front projects in press coverage.
It’s Nice That announces the June 2025 edition of Nicer Tuesdays in New York, featuring talks from photographer Dina Litovsky, design studio Little Troop, designer and painter Na Kim, and illustrator Julian Adon Alexander. The event will also include a presentation from Templo on its GF Smith rebrand, with partners Frontify, GF Smith, SuperGay, and Love Corn supporting the evening. The talks will explore topics from photography and identity design to balancing multiple creative practices.
The article explores how branding is becoming more participatory, featuring Feeld’s community-driven rebrand with Made Thought and Figma’s remixable identity for its Config conference. It examines how both brands invite their audiences into the creative process—Feeld through structured co-creation and Figma through open remix culture—highlighting a shift toward democratic, flexible brand systems.
BP&O features Interbrand Sydney’s branding for Whale Tales, a public art initiative by the New Sydney Waterfront Company featuring 30 whale tail sculptures around Sydney’s Western Harbour. The identity uses a minimal, monotone palette and a logo combining a whale’s tail and an open book, supported by PP Woodland and Doughy typefaces to balance heritage and playfulness.
The Brand Identity features Saint-Urbain’s playful and nostalgic brand identity for NFT retailer Front of House, a digital marketplace connecting food culture and web culture. The design uses vibrant colors, retro references, and a mix of typefaces to evoke both restaurant and internet aesthetics. Creative Director Alex Ostroff explains how the identity aims to make FoH recognizable through humor, personality, and style.
BP&O features Pentagram’s visual identity for the inaugural New York Architecture Book Fair, designed by partner Natasha Jen. The identity draws parallels between the spine of a book and architectural structures, exploring the intersection of printed and digital space through motion graphics and structural typography. The result is described as a thoughtful and visually varied system that balances rational grids with expressive freedom.
