Freedom Design Cases
Designers behind the work
Designers and creative leads credited on Freedom projects in press coverage.
Designers and creative leads credited on Freedom projects in press coverage.
The article by The Brand Identity, written by Poppy Thaxter, explores the expressive potential of the color orange in branding and identity design. It highlights seven projects from studios around the world that use orange to convey warmth, energy, and emotional resonance across diverse industries.
The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.
Serviceplan Group created the brand identity for Freedom Grams, a not-for-profit cannabis initiative that raises awareness of cannabis incarceration in the U.S. The identity features a generative typeface inspired by prison bars and a striking orange palette referencing prison jumpsuits. The design system is open source and adaptable, combining social impact with innovative typography and digital technology.
The Brand Identity interviews Combo founder Kapono Chung about the agency’s evolution, its merger with strategy consultancy Verdes, and its innovation-driven approach that merges research with design. Chung reflects on his creative journey, leadership philosophy, and the future of branding, emphasizing collaboration, objectivity, and cultural growth within the studio.
