Fé Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Fé projects in press coverage.
News & interviews
- What the rebrand of an Indian café can teach us about the power of one idea
Creative Boom · Apr 29, 2026
Creative Boom’s article by Tom May explores Rare Ideas’ rebrand of Handmade Café in Pune, India. The project centers on the concept of 'made from scratch,' expressed through tactile, craft-inspired design elements and participatory touchpoints like drawable coasters. The piece highlights how a single guiding idea can unify brand identity, experience, and storytelling.
Rare IdeasHandmade Cafébranding - How Matthieu Salvaggio grew Blaze Type from three fonts to 100+
The Brand Identity · Apr 16, 2026 · Interview
The Brand Identity interviews Matthieu Salvaggio about the growth of Blaze Type from a small independent foundry into a global type design platform with over 100 families. Salvaggio discusses rebuilding after a data centre fire, launching a new website, and his self-taught approach to type design. The conversation highlights Blaze Type’s collaborative model, custom work for major clients, and its instinct-driven curation philosophy.
Blaze TypeNUUKUXOH&MFédération Française de Footballdigital - Rice Studios Crafts Living Archive for Seoul's CaféCité
The Brand Identity · Sep 16, 2025
Rice Studios created a brand identity for Seoul’s CaféCité that positions the café as a 'living archive' of stories and memories. The design uses a flexible grid system, brick-red palette inspired by Seongsu’s industrial past, and detailed illustrations by Maxim Usik to evoke travel and discovery. The result is a timeless, editorially inspired identity that connects people, place, and culture.
Rice StudiosCaféCitébranding - James Anderson Credited Design Skills to His Mother's Influence
It's Nice That · Apr 9, 2025
The article profiles NYC-based designer James Anderson, exploring his self-taught journey and philosophy that blends research, intuition, and playfulness. It highlights his logo design for sound system designer Joel Seigle and his preference for human, imperfect aesthetics in an era of AI-generated graphics. The piece underscores Anderson’s informal education, creative independence, and distinctive approach to branding.
James Anderson StudioJoel SeiglePsychic Winesbranding - New Logo & Branding for Buena Fé by Saint Urbain
BP&O · Feb 25, 2025
BP&O features Saint Urbain’s branding for Buena Fé, an organic tequila-based canned cocktail made in Jalisco, Mexico. The identity includes naming, a mellow blue wordmark inspired by agave, and playful fruit illustrations that evoke handcrafted charm. Lifestyle photography and nostalgic design cues position the brand within the trend of 'eternal summer' products with authentic Mexican roots.
- New Logo & Branding for Story Espresso by For the People
BP&O · Feb 13, 2025
BP&O features For The People’s branding for Story Espresso, a Sydney café that merges coffee culture with storytelling. The identity uses narrative-driven copy, multiple typefaces, and collaborations with illustrators to make every touchpoint—from cups to menus—part of a story. While praised for its typography and concept, the article critiques the logo’s monster mascot as inconsistent with the rest of the brand.
For The PeopleNot Wieden + KennedyStory EspressoStory Cafébranding - "7 Projects Highlighting Orange's Impact in Design"
The Brand Identity · Nov 21, 2024
The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.
- Le Dimanche: A Studio Infusing Design with Sunday Vibes
It's Nice That · Nov 11, 2024
The article profiles French design studio Le Dimanche, founded by Maxime Genier and Charlie Acker, which takes a slower, more reflective approach to branding and graphic design. Drawing inspiration from nature, leisure, and French culture, the studio creates thoughtful identities for clients like wineries, cafés, and fashion brands. Their work blends illustration, motion, and print, embodying a relaxed 'Sunday' sensibility.
Le DimancheDatagifAnom Café ClubDomaine de Braubranding - “The guest experience is so important.” Crown Creative on being immersed in the hospitality industry
The Brand Identity · Jun 21, 2024 · Interview
The Brand Identity interviews Crown Creative’s Creative Director Ryan Crown about the studio’s multidisciplinary approach to hospitality design. Based in Belfast, London, and New York, the studio combines strategy, branding, and interiors for clients like The Dead Rabbit, Hilton, and St. Regis. Crown discusses the importance of guest experience, collaboration, and storytelling in creating immersive hospitality brands.
Crown CreativeThe Dead RabbitHiltonbranding - Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work
The Brand Identity · Apr 24, 2023 · Interview
The Brand Identity interviews Felicidad, a Chilean–Spanish creative studio founded by Piedad Rivadeneira, about their evolution, philosophy, and international expansion. Joined by Design Director Simón Sepúlveda, they discuss their approach to narrative-driven design, cultural influences, and standout projects across tech, culture, and gastronomy. The conversation highlights Felicidad’s emphasis on conceptual depth, collaboration, and maintaining joy in their creative practice.
FelicidadSagmeister & WalshAppleMichelle Bachelet Presidential CampaignPre-Columbian Museum of Chilebranding