Ee Design Cases
Designers behind the work
Designers and creative leads credited on Ee projects in press coverage.
Designers and creative leads credited on Ee projects in press coverage.
The Dieline article highlights Withi Design Studio’s packaging for Meneer Bommel cider, which embraces a whimsical, storybook-inspired aesthetic. Featuring a cheerful illustrated character and hand-lettered typography, the design stands apart from the minimalist conventions of typical cider packaging. The result is a charming and approachable brand identity that celebrates Dutch comic tradition.
AREA 17 led the rebrand of Freepik into Magnific, reflecting the company’s evolution from a stock content platform to an AI-powered creative ecosystem. The new identity centers on transformation, featuring the Monumental M logo, a bold magenta palette, and geometric typography. The rebrand aims to unite Freepik’s existing community with a new professional audience while positioning Magnific as a leader in creative AI.
BP&O’s article by Lisa Cain explores Smörgåsbord Studio’s rebrand for Coaltown Coffee, a Welsh roastery transforming Ammanford’s mining heritage into a new identity centered on coffee. The design draws from the town’s industrial past, using coal-inspired colors, textured materials, and a custom slab serif wordmark to connect local history with modern craft. The project positions Coaltown as a symbol of renewal for a post-industrial community.
The article spotlights Visualbraingravity’s sculptural bottle design for Midva Vidva Onadva, a Slovenian honey liqueur brand. Each hand-formed ceramic bottle is unique, matte black, and label-free, embodying the artisanal and natural qualities of the product. The design merges craft, tradition, and art, positioning the bottle as both a functional vessel and a collectible sculpture.
The article spotlights NON STOP’s packaging design for Drip Coffee’s Zodiac Series, which reimagines the twelve Chinese zodiac animals as fluid, drip-like silhouettes in a bold blue and white palette. The design draws inspiration from Matisse’s cut-outs, transforming everyday coffee packaging into collectible art pieces that merge cultural symbolism with modern minimalism.
Creative Boom profiles artist and independent publisher Vanilla Chi, exploring her philosophy of ego-death and her experimental approach to bookmaking. Through her studio Pearl Slug Studio, Chi creates publications that challenge conventional reading, drawing on Buddhist philosophy, folklore, and anthropology. The article highlights her projects 'Snakelike, Through These Grasses' and 'Eyes Close... the Words Open', which transform reading into performative and fragmentary experiences.
The article spotlights Studio of Design and Art’s packaging for Dukes Coffee, which uses blind debossing on dark charcoal board stock to create a tactile, understated effect. The design emphasizes craftsmanship and material simplicity, reflecting a broader return to analog and physical design techniques.
The Dieline’s May 2026 roundup by Chloe Cordover highlights standout packaging and branding stories from the month, including Mirinda’s global rebrand, Olipop’s refresh, and heritage brand updates for Bob’s Red Mill and Genesee. The piece also notes unusual stories like Calbee’s colorless packaging due to an ink shortage and Starbucks facing recycling criticism.
