Ee Design Cases
Designers behind the work
Designers and creative leads credited on Ee projects in press coverage.
Designers and creative leads credited on Ee projects in press coverage.
The Dieline’s May 2026 roundup by Chloe Cordover highlights standout packaging and branding stories from the month, including Mirinda’s global rebrand, Olipop’s refresh, and heritage brand updates for Bob’s Red Mill and Genesee. The piece also notes unusual stories like Calbee’s colorless packaging due to an ink shortage and Starbucks facing recycling criticism.
The article spotlights Pigeon Studio’s packaging design for Wuben Craft Beer, which draws inspiration from Confucian philosophy and Chinese typographic traditions. The identity features a minimalist white background, bold grotesque wordmark, and color blocks reflecting each flavor, setting it apart from Western illustration-heavy craft beer designs.
Boston Beer Company has relaunched its Lytt brand, shifting from organic hard teas to a flavored malt beverage line. The refresh includes a new logo and packaging that replaces aluminum cans with lightbulb-shaped plastic bottles, evoking a playful, novelty-driven aesthetic. The article briefly notes the sustainability trade-offs between aluminum, glass, and plastic packaging.
Christopher Doyle & Co. refreshed Mecca Coffee’s brand identity to celebrate its 20th anniversary, creating a tactile, print-inspired system that balances industrial typography with folkish illustration. The new identity spans packaging, merchandise, and collateral, using hand-drawn icons and earthy colors to convey authenticity and craft. The result is a confident, human-centered brand that stands out in the specialty coffee sector.
UnderConsideration’s Brand New briefly highlights rbl’s redesign of the Engineering Council’s logo and identity. The post notes the project’s industry context and tags but does not include detailed commentary or visuals beyond the before-and-after reference.
The article profiles illustrator Steph Hardy’s latest body of work, which shifts from nature-inspired compositions to whimsical depictions of snacks and comfort foods in her signature soft, painterly style. It explores her evolving use of color, her process of layering and blending digital textures, and her recent collaborations with editorial and branding clients such as Queer Atmosphere and Coldcuts. Hardy also discusses her growing interest in animation and motion as a natural extension of her fluid mark-making.
The article reports that Japanese snack manufacturer Calbee will switch to black-and-white packaging starting in May 2026 due to an ink shortage caused by the Iran war and disruptions in petroleum exports. The move is a temporary response to rising manufacturing costs and material shortages affecting Japan’s packaging industry.
