Do Design Cases
Designers behind the work
Designers and creative leads credited on Do projects in press coverage.
Designers and creative leads credited on Do projects in press coverage.
Creative Boom profiles Studio Patten, a Madrid-based duo of Aida Casado and Carlos Arrojo, who merge illustration and graphic design with a focus on visual honesty and curiosity. Drawing inspiration from vintage print culture and everyday objects, they balance personal and commercial projects, including an editorial style guide for DK and Penguin Random House. Their evolving practice emphasizes collaboration, experimentation, and timeless visual simplicity.
UnderConsideration’s Brand New reviewed NB Studio’s new logo and identity for the London Sinfonietta. The rebrand introduces a modern, motion-driven visual system centered on circular and dot motifs, reflecting the orchestra’s contemporary and experimental spirit. The identity uses a clean sans serif typeface and animated elements to convey rhythm and movement.
The article profiles Milan-based design studio Oneplus, founded in 2023 by six designers who approach branding as a process of cultural excavation rather than invention. Their work spans visual identities for bars, books, and cultural projects, blending vintage references with modern adaptability. The piece highlights their collaborative ethos, research-driven process, and creative side projects like their music collective Oneplus Ensemble.
UnderConsideration’s Brand New briefly reports on the new logo and identity for Dogs Trust, created by London-based agency The Clearing. The update modernizes the charity’s familiar yellow branding and dog illustration while maintaining its approachable tone. The article is part of the 'Spotted' category, offering a concise overview rather than a full critique.
UCL’s School of Management has launched a new MSc in Creativity, Innovation and Leadership, designed to bridge the gap between creative and commercial disciplines. The one-year programme combines academic research with practical leadership training and features input from industry leaders at Adobe, Ogilvy, IDEO, and YouTube. Headed by Dr Jennifer Lynch, the course emphasises storytelling, design thinking, and creative problem-solving for future leaders in the creative industries.
UnderConsideration’s Brand New briefly spotlights Different Dog’s new logo and packaging design. The post lists it under the 'Spotted' category, noting its use of a flared serif typeface, black and orange color palette, and illustrative elements. The article provides a quick overview without in-depth commentary or process details.
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
