Creative Boom profiles Liverpool-based illustrator Luke McConkey, whose upbeat, cartoon-inspired style has attracted major clients like Nike, Costa Coffee, and the LA Times. The article explores his journey from design agencies to full-time illustration, his inspirations from 1990s animation and ligne claire, and his mission to spread positivity through art. Represented by Handsome Frank, McConkey’s work blends humour, colour, and optimism across editorial, commercial, and cultural projects.
The article explores how brands are increasingly using illustration to tell their stories in 2025, featuring six case studies represented by Handsome Frank. From Nissan’s animated Piccadilly takeover to Costa Coffee’s festival activation and Opihr Gin’s paper-crafted visuals, the piece highlights how illustration enhances brand storytelling across industries. It emphasizes authenticity, collaboration, and the emotional power of bespoke artwork.
Creative Boom features Kitchen’s psychedelic animation for The Great Frog Vintage Market. The London-based duo, Rachinta Platts and George Coffey, created a vibrant, retro-inspired short film through Jelly, blending 1970s and comic book influences. The project showcases their detailed cel animation and compositing techniques in a colourful, surreal journey through four imaginative worlds.
