The Brand Identity’s 'The Edit' highlights five recent branding projects from studios around the world. Featured work includes Angel & Anchor’s playful seaside-inspired identity for Little Sister, B&B Studio’s bright packaging for Citizen Spritz, Mint’s minimal Swiss-inspired design for HomeCourt, Pentagram’s nature-meets-tech identity for AI company Cohere, and Frans Hulet’s warm, type-led approach for Web3 project Eden. Together, the projects showcase diverse approaches to contemporary brand identity design.
Pentagram’s London partners Jody Hudson-Powell and Luke Powell created a new brand identity for AI platform Cohere, emphasizing a balance between technology and nature. The rebrand includes a custom type system, logo, website, and digital tools built around the concept of 'new nature' and Voronoi-inspired patterns. The result is a vibrant, fluid identity that stands apart from typical tech branding tropes.
