The article profiles Hondo, a design studio founded by María Vioque and Fran Mendez, based between Palma de Mallorca and London. It explores their collaborative philosophy and highlights their brand identity project for Italian furniture company Castil, featuring a bespoke typeface and design system inspired by industrial materials. The piece emphasizes Hondo’s focus on cultural work, community, and experimentation across analogue and digital mediums.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
The Brand Identity interviews London-based designer Helen Rabbitte, who works under the studio name Hello Rabbit, about her creative process and journey into the music industry. She discusses her approach to album artwork, her collaborations with artists like Peggy Gou, and how she balances art and design in her work. The piece highlights her self-initiated projects and inspirations drawn from dance culture and surrealist art.
