The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.
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Mast created a brand identity for San Diego-based real estate firm Carter+Co that embodies transparency and sincerity. The design features a custom monogram, Aeonik typeface, and a calming seafoam green palette inspired by the founder’s personality and passion for surfing. The result is a modern, trustworthy identity that subverts typical real estate branding tropes.
