Cmyk Design Cases

Designers behind the work

Designers and creative leads credited on Cmyk projects in press coverage.

Elizabeth Goodspeedat It's Nice That47

Angela Kirkwoodat CMYK3

Javier Arizuat SMLXL3

Alex Hagueat CMYK2

Janet Delavanat CMYK2

News & interviews

• SMLXL and Principi use motion blur to illustrate a fruit fight

  The Brand Identity · Apr 9, 2026

  SMLXL and Principi collaborated on the visual identity and packaging for CMYK’s card game Fruit Fight, part of the Magenta collection. The design uses motion blur to depict fruit in motion, combining vibrant colors and minimalist composition. Lineto’s Supreme typeface and a fluorescent magenta packaging system unify the collection under a clean, modern aesthetic.

  SMLXLPrincipiCMYKCMYKbranding
• "SMLXL, Principi Craft Unique Collectible Identity for Magenta"

  The Brand Identity · Oct 14, 2025

  SMLXL and Principi collaborated to create a unified yet collectible packaging identity for Magenta, a new card game publisher from CMYK. The design centers on a fluorescent magenta slipcase with a die-cut window revealing each game’s unique visual identity, supported by a consistent typographic and structural system. The project balances individuality and coherence, reflecting both studios’ shared design philosophy before their split into separate practices.

  SMLXLPrincipiCMYKMagentabranding
• "Angela Kirkwood and Richard Garfield Revive 'Magical Athlete' Board Game"