The Brand Identity profiles Erik Herrström’s debut book THE ECHO, a 218-page guide challenging Pinterest-led design and advocating for deeper cultural research in branding. Designed by STUDIO HERRSTRÖM with illustrations by Matouš Marťák, the book combines editorial design, interviews, and case studies from music and culture. It reflects Herrström’s philosophy of direction over speed and encourages designers to move beyond aesthetic alignment.
STUDIO HERRSTRÖMR/GASpotifyDavid Bowie EstateWhitney Houston Estateeditorial
Creative Boom profiles Gina Guasch Studio (GGS), a queer-led design studio based in Barcelona known for its colourful, activist, and identity-driven work. Founded by Gina Guasch in 2019, the studio creates branding, flyers, and visual systems for clients across culture, music, and activism. The article highlights GGS’s bold aesthetic, inclusive ethos, and commitment to design that goes beyond trends.
