Campbell Hay developed a refreshed brand identity for architecture and interior design studio Basha-Franklin, focusing on a balance between vibrancy and restraint. The project combines expressive colour, concise copy, and a dual-typeface system to reflect the studio’s warm, immersive approach. The result is a flexible identity that adapts across digital and physical touchpoints.
The Brand Identity interviews Singapore-based studio Fable about their growth and the story behind The State of Print exhibition. Creative director Jiahui Tan and designer Ruo Ting discuss the studio’s evolution, their type and motion-led approach, and the collaborative process behind the exhibition. The project celebrates print’s relevance in a digital age through bold typography and community engagement.
