The Brand Identity’s article by Poppy Thaxter curates five standout sans serif typefaces frequently used in brand identity projects. Highlighting Neue Haas Grotesk, Helvetica Neue, Suisse Int’l, Founders Grotesk, and ABC Monument Grotesk, it showcases how studios like CODEA, Kind Studio, and OHMY apply them across diverse industries. The piece celebrates the versatility and enduring appeal of these modernist fonts in contemporary branding.
CODEAKind StudioOHMYUCLGUniversity of the Arts Londonbranding
The article explores how various design studios have embraced the colour pink in their branding work, showcasing its versatility and emotional impact. Featuring projects by Carla Palette, Goods, Mast, and others, it highlights how pink has transcended its traditional associations to become a powerful storytelling tool in identity design.
LEÓN ROMERO developed the brand identity for the 18th edition of Barcelona Design Week, aligning it with the UN’s Sustainable Development Goals and introducing a new '18th goal'—Design for Human Future. The identity combines generative design techniques with a balance of humanistic and technological aesthetics, using Monument Grotesk and Stanley typefaces and a signature pink hue to symbolize creativity and innovation.
