Barcelona Design Design Cases
Designers behind the work
Designers and creative leads credited on Barcelona Design projects in press coverage.
Designers and creative leads credited on Barcelona Design projects in press coverage.
LEÓN ROMERO developed the brand identity for the 18th edition of Barcelona Design Week, aligning it with the UN’s Sustainable Development Goals and introducing a new '18th goal'—Design for Human Future. The identity combines generative design techniques with a balance of humanistic and technological aesthetics, using Monument Grotesk and Stanley typefaces and a signature pink hue to symbolize creativity and innovation.
The Brand Identity interviews Folch senior designer and art director Josep Puy about his creative process, teamwork, and evolution within the Barcelona-based studio. Puy discusses mentorship from Albert Folch, the studio’s collaborative culture, and their recent project Ecosistema del Diseño Español, a dynamic digital identity for Spain’s design industry. The conversation explores motion design, typography, and the importance of curiosity and communication in creative work.