Aura Design Cases
Designers behind the work
Designers and creative leads credited on Aura projects in press coverage.
Designers and creative leads credited on Aura projects in press coverage.
The Brand Identity interviews Box Eight founder Jeremy Staub about the studio’s self-initiated rebrand, exploring the challenges of designing for themselves and the concept ‘At The Wine Bar’ that guided the new identity. Staub discusses the importance of partnership-driven client relationships, the studio’s hospitality roots, and its expansion into boutique hotels and CPG work. The rebrand reflects Box Eight’s evolution while maintaining its human-centred, experience-driven approach.
Creative Boom’s 2025 roundup highlights 20 graphic designers redefining visual communication through cultural storytelling, conceptual thinking, and innovative aesthetics. The article profiles figures like Temi Coker, Natasha Jen, and Marie Boulanger, showcasing their influence across branding, typography, and digital design. It underscores how these creatives balance authenticity, technology, and human emotion in their work.
The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
The Brand Identity interviews Graz-based design studio RAWTY, founded by Tessa Sophie Huber, Sophia Stöhr, and Christian Leban, about their mission to use design for positive socio-ecological impact. The trio discuss their decision to form the studio, their philosophy of responsibility and sustainability, and the creation of their own branding that reflects the rawness of nature through variable typography and motion. They also share insights into their work culture, values, and recent projects promoting environmental and social good.
The Brand Identity’s interview with designer and art director Charlie Nash explores his freelance journey, relocation to Sweden, and approach to client relationships. Nash reflects on his experiences at North Kingdom and Amore, the benefits of freelancing, and balancing work and family life. He also discusses current projects, including a restaurant identity and a sport-tech collaboration.
The Brand Identity interviews independent creative director and designer Badal Patel about her journey running her own studio, balancing work and life, and drawing inspiration from her Indian-American upbringing. Patel discusses her process, tools, and the challenges of freelancing, as well as her proudest project, the branding of Kulfi Beauty, a South Asian beauty brand. The conversation highlights her cultural influences, business lessons, and creative philosophy.
New York-based studio Decade launched 'Family Meal,' a self-initiated cookbook project featuring 38 illustrators to raise funds for NYC restaurants affected by COVID-19. The project combines joyful illustration, hand-drawn typography, and community collaboration, with proceeds donated to ROAR. The design emphasizes accessibility, playfulness, and a non-precious, celebratory approach to print design.
BP&O features Band’s brand identity for Hill of Grace Restaurant, created for Australian winemaker Henschke at Adelaide Oval. The design uses custom typography inspired by the Oval’s scoreboard, refined materials, and photography linking the restaurant’s location with the vineyard’s heritage. Richard Baird praises the thoughtful connections and material quality, though notes some visual dissonance among elements.
