Gail Bichler
Creative Director · Designer
In their own words
We wanted to set ourselves up to be able to experiment more, to do more dynamic work, and to have that work make its way into the magazine.
Designers have the ability to suggest changes to the edit and pacing, and ways that the writing can fit better with the imagery.
Even if you’re making changes to typefaces or structures, there’s a certain spirit to the work that should remain intact.
Articles & interviews
- A new leaf: an exclusive look inside The New York Times Magazine redesign
The article offers an in-depth look at The New York Times Magazine’s first major redesign in nearly a decade, led by creative director Gail Bichler and design director Ben Grandgenett. The redesign rethinks the magazine’s visual and editorial systems to better reflect how stories now move across print, digital, audio, and video formats. It emphasizes continuity, experimentation, and the evolving role of design in immersive storytelling.
- D&AD Introduces New Awards Category for Influencers and Creators in 2025
D&AD has announced three new categories for its 2025 Awards, including a Creator Content category recognising influencers and digital creators. The Branding category has also been split into New Brand Identity and Brand Identity Refresh to better reflect different types of brand work. The article highlights the expanded judging panel and the continued evolution of the awards to mirror shifts in the creative industry.
- Badal Patel on running a business, work-life balance and finding inspiration in her upbringing
The Brand Identity interviews independent creative director and designer Badal Patel about her journey running her own studio, balancing work and life, and drawing inspiration from her Indian-American upbringing. Patel discusses her process, tools, and the challenges of freelancing, as well as her proudest project, the branding of Kulfi Beauty, a South Asian beauty brand. The conversation highlights her cultural influences, business lessons, and creative philosophy.