Asics Design Cases
2 cases across 2 studios
News & interviews
- ASICS taps 'Good Vibrations' for global campaign celebrating the mental lift of movement
Creative Boom · Jan 13, 2026
ASICS has launched a new global campaign titled 'Move Your Body, Move Your Mind', created by independent agency AGIT8. The campaign uses the Beach Boys' 'Good Vibrations' to highlight the mental benefits of movement, positioning exercise as a joyful and restorative act rather than a performance-driven one. It spans film, digital, and retail channels, aligning with ASICS' philosophy of 'Sound Mind in a Sound Body'.
AGIT8ASICSadvertising - Laura Stein's Five Influential Books on Design and Sustainability
Creative Boom · Oct 15, 2024 · Interview
Creative Boom interviews Laura Stein, Chief Creative Officer at Bruce Mau Design, about five books that have profoundly influenced her approach to design, branding, and sustainability. The article explores how these works—from 'Cradle to Cradle' to 'Can Marketing Save the Planet?'—inform her thinking on systemic change, environmental responsibility, and the power of design to shape culture. It also highlights her career and recent projects for major global clients.
Bruce Mau DesignSonosASICSbranding - An insider’s gaze: how Studio Tempo® leans into its experiences to create culturally resonant work
The Brand Identity · Jul 25, 2024 · Interview
The Brand Identity interviews Vinicius Theodoro, founder of Studio Tempo, about building an inclusive and culturally resonant design practice in São Paulo. The conversation explores the studio’s Afrocentric approach, modular team structure, and projects such as the AMA children’s shampoo identity and the creation of Sohi, its 3D and motion division. Theodoro discusses how diversity, collaboration, and cultural sensitivity shape the studio’s creative process and future ambitions.
- Little Troop on working globally, playing without restriction, and bringing fun into the world
The Brand Identity · Jul 22, 2024 · Interview
The Brand Identity interviews Little Troop founders Noemie Le Coz and Jeremy Elliot about their global practice, playful design philosophy, and the launch of their new website. The duo discuss balancing life between Brooklyn and Melbourne, their collaborative process, and how humour and imagination drive their branding work for clients like Le Puzz and Billie.