BP&O features Tsto’s brand identity for Artek Helsinki, the flagship store of the Finnish furniture brand. The identity builds on Artek’s modernist heritage with layered typography, cropped illustrations of furniture forms, and a refined material palette. The work balances legacy and modernity through thoughtful use of serif and sans-serif type, geometric layouts, and tactile print finishes.
BP&O reviews Werklig’s packaging design for Finnish ice cream brand Suomen Jäätelö. The project combines bold pattern work, refined typography, and still life photography by KoskiSyväri to express a modern yet distinctly Finnish premium identity. Richard Baird praises the art direction and material choices while noting minor mismatches between logo and overall premium positioning.