Alvar Aalto
Other · Founder
Articles & interviews
- A foot in the past and the present: Sofia Pusa on her work for the Finnish Association of Architects
The article profiles Finnish designer Sofia Pusa’s rebrand for the Finnish Association of Architects (SAFA), which honors the organization’s heritage while modernizing its visual identity. The new system centers on Alvar Aalto’s acanthus symbol, a refreshed color palette, and a structured grid inspired by architectural blueprints. Photography by Atte Tanner and set design by Jenni Juurinen complement the cohesive, contemporary aesthetic.
- New Brand Identity for Artek Helsinki by Tsto
BP&O features Tsto’s brand identity for Artek Helsinki, the flagship store of the Finnish furniture brand. The identity builds on Artek’s modernist heritage with layered typography, cropped illustrations of furniture forms, and a refined material palette. The work balances legacy and modernity through thoughtful use of serif and sans-serif type, geometric layouts, and tactile print finishes.