The Brand Identity interviews Koto’s Chief Creative Officer, Jowey Roden, about the role and value of branding in the gaming industry. Roden discusses how gaming brands differ from other sectors by focusing on immersion, world-building, and emotional connection. He shares insights from Koto’s work with major titles like Call of Duty, League of Legends, and Seekers of Skyveil, emphasizing consistency, community, and longevity as key to successful gaming brands.
