Daily Updates: Nov 20
Design Spotlight is a curated database of design cases, showcasing daily updates from various design studios and agencies. Here are the updates from Nov 20.
Brand Identity For An Upscale Casual Restaurant
Pentagram created the brand positioning and visual identity for Super Peach, a new Momofuku restaurant in Los Angeles, built around the central idea of contrast. Collaborating with illustrator Pol Montserrat, the team developed a family of interchangeable hand-drawn wordmarks that inject energy and movement across applications. The visual system expands with playful, hand-drawn illustrations that add character and humor. ABC Repro from Dinamo provides a functional typographic backbone, while a black-and-white palette ensures clarity and lets the logos and illustrations take center stage. The design extends across all restaurant collateral, including menus, stationery, postcards, coasters, to-go bags, and uniforms, supporting an all-day, upscale casual concept that blends familiar and surprising cues.
Tate Lee Miller by A Practice for Everyday Life
Publication Design For A Retrospective At Tate
A Practice for Everyday Life created a book on the genre-defying photographer Lee Miller to accompany a major retrospective at Tate, London. The publication traces Miller’s trajectory from model and Parisian surrealist to fashion and war photographer. Its design draws on surrealist printed ephemera, using playful image pairings and a rich red cover tone derived from 1930s journals that championed photography as an art form. The cover sets Miller’s name at a large scale balanced by light letterforms. A custom headline typeface with sharp, angular forms runs throughout, complementing Miller’s eye for the unexpected and her engagement with the complex issues of her time.
Brand Identity System For A Private Members Club
AKQA developed a cohesive brand identity system for Velocity Black, a private members club focused on 24/7 service. Grounded in the 24-hour cycle, the system uses a dawn-to-dusk color palette and a defining 24-degree upward angle to express ambition and momentum. The angle informs a bespoke grotesque typeface, Twenty Four Sans, as well as the wordmark, icon, and typographic system, ensuring consistent character across channels. A signature Prism Effect inspired by light and refraction expands a single source into a rich spectrum, reinforcing the brand’s sense of possibility. The toolkit spans logotypes, iconography, art direction, motion, and layout principles, enabling scalable application from in-app messages to billboards and supporting growth into new products and markets.
Product And Brand Design For A Refillable Deodorant Brand
Mother Design partnered with Rollr to reimagine underarm deodorant as an indulgent, planet-minded object. Guided by the idea of "conscious hedonism," Mother Design rejected category codes, drawing on high-end perfumery to create a sculpted glass bottle with a modular, patented screw cap. The infinitely refillable system uses zero-waste sachets made from TG188 paper that users mix at home, reducing packaging and shipping materials by 90%, with options to personalize via ethically sourced gemstones. The rolling concept extends into a liquid-like brand language: a custom wordmark, deep burgundy with bright pastels, Kalice as a refined typeface, vertical grid cues, and rippling motion design. A sensorial photography style by Veega Studio captures the product’s feel. A bold, "Conscious Hedonist" tone of voice powers communications, including an AI assistant for ecommerce, contributing to 80% month-on-month sales growth.
Campaign And Content Capture For Bluey's World
Bigfish developed a campaign for Bluey’s World that captures the joy and imagination of the show from a child’s perspective. As a Brisbane studio, Bigfish drew on local familiarity and partnered with Content Lion to shoot at kid height, mirroring how children experience space and scale while avoiding staged direction. The team interviewed children to surface unscripted reactions, using their words to shape memorable moments. Services spanned campaign strategy, brand strategy, video, photography, and graphic design. The result is footage that feels authentic, playful, and true to the spirit of Bluey’s World, inviting audiences to step into the fun.