Wedge revitalized Snapple Spiked with a bold new identity and packaging system designed to reconnect with Gen Z consumers. The redesign draws inspiration from Snapple’s 90s heritage while infusing a modern, energetic personality that feels fresh, fun, and culturally relevant.
Montreal-based studio Wedge launched ‘Collaboration 001,’ a self-initiated partnership with artisanal cidrerie Entre Pierre et Terre to create a duo of natural cidres. The project features hand-drawn, Marimekko-inspired illustrations and tactile packaging that reflect the organic, small-batch nature of the product. The limited-edition release sold out quickly, marking the start of future collaborative editions by the studio.