Advertising Campaign For O2 Priority Featuring Dua Lipa

VCCP London revived O2’s iconic WalkAd format with a 60-second film starring Dua Lipa to promote Priority presale access for her Wembley Stadium tour. Inspired by British seaside holidays, the integrated campaign follows Lipa through a playful beach, chippy and arcade setting across TV, VOD, digital out-of-home and social channels.