Integrated Advertising Campaign For Domino's Castaways

VCCP London created "Castaways," the fourth installment of Domino's sonic DOMIN-OH-HOO-HOO campaign, to promote an irresistible 50% off pizza offer during the cost-of-living crisis. The playful hero film follows stranded islanders whose yodel summons a jet-ski Domino's delivery, supported by cinema, TV, radio, OOH, social, and digital activations.