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Advertising Campaign For Mobile.de by VCCP - D1S1 Design Spotlight

Studio: VCCP

Client: Mobile.de

Work: Advertising

Industry: Automotive

Advertising Campaign For Mobile.de

VCCP created an advertising campaign for Mobile.de that encourages Germans to indulge in daydreaming about their next car. The work shifts attention away from rational car-buying considerations and aims to make the automotive marketplace a daily destination for discovery and aspiration.

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Tags: Aspirational, Automotive, Carculture, Daydreaming, German, Marketplace

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