Advertising Campaign For Cadbury Twirl

VCCP created the "What makes it so Twirly?" campaign for Cadbury Twirl, following friends Myles and Sarah as they ponder the bar's distinctive curls, twirls and swirls. Set during a busy British summer, the work used charming, humorous speculation to attract younger shoppers while engaging Twirl's existing audience across TV, VOD, social, digital and content partnerships.