Campaign Production For Ellesse Wimbledon

Wimbledon whites, cut the Italian way.

Unfound Studio collaborated with heritage sports brand Ellesse to produce a campaign for the Pro Tennis ’26 collection, shot on location at Wimbledon. The work captured the refined intersection of Italian tailoring and athletic performance, highlighting professional athletes in a series of cinematic visuals that celebrate sport and style. The project forms part of an ongoing series documenting Ellesse’s athletes across the global tennis calendar.

Insights

The main creative angle is Ellesse's push into two markets at once: Pro Tennis ’26 is worn by touring professionals and, for the first time, sold to everyday fans and amateur players, so the campaign had to feel credible on court and wearable off it.
Unfound Studio grounded the campaign in Ellesse's origin story, tying the work back to founder Leonardo Servadio and the brand's Italian tailoring ethos with the line “Court whites, cut the Italian way.” The page frames this as a return to the company’s founding ambition after 67 years.
Wimbledon was chosen not just for prestige but for contrast: the studio shot court whites at SW19 to play against the vivid green of the iconic grass, making the visuals feel more cinematic and chromatic.
The campaign featured a mix of professional athletes across the tennis calendar, including Freya Christie, Donna Vekic, Alejandro Tabilo, and Sem/Sam Verbeek, reinforcing that this is part of an ongoing seasonal series rather than a one-off shoot.
The project was a production commission focused on photography, videography, production, and social media, which positioned the studio to translate Ellesse’s heritage sportswear identity into a polished launch campaign without changing the brand identity itself.