Parametric Visualization System For A Music Streaming Service

Tuman Studio developed a pitch concept for SoundEpic, a music streaming service introducing Soundscapes, AI-powered playlists that adapt to user mood. To complement the feature, Tuman Studio proposed a parametric, procedural visualization system that generates unique graphics from user input, ensuring each soundscape is both sonically and visually aligned with the listener’s current mood. The approach prioritized streamlined user–app interaction and reduced ongoing designer intervention by relying on rules and parameters rather than manual art direction. The work framed a brand identity direction anchored in dynamic, mood-responsive visuals, suitable for in-app use and scalable across touchpoints. The exploration was realized with Ivan Khmelevsky during an intensive R&D phase to validate responsiveness, clarity, and expressiveness.