Stink Studios created a global advertising campaign for Airalo to launch its Unlimited eSIM during the spring holiday travel period. Built around the idea “Switch to Vacation Mode,” the campaign framed mobile connectivity abroad as something as easy as flipping a toggle on an existing phone. Stink Studios used an oversized digital switch as the core visual device to communicate the simplicity of avoiding roaming fees, plastic SIM cards, and unreliable wifi. The campaign targeted travellers at key moments before departure, appearing in airport lounges, on routes to airports through Uber’s ad network and local train providers, and across print, social media, YouTube, and digital placements worldwide.