Snøhetta Design created 'Iris', a 15-meter-tall interactive installation for Scandinavian Photo in Oslo’s Steen & Strøm Department Store. Inspired by the camera aperture and the human eye, the piece combines dynamic lighting, motion, and user-controlled color palettes to celebrate technology and visual expression. Visitors can interact with the installation through a custom app, transforming the space into a vibrant, ever-changing experience.