Rebrand And Visual Identity For Black Seed Bagels

Saint Urbain developed a bold new visual identity for Black Seed Bagels, New York’s artisan bagel shop blending Montreal and NYC techniques. The rebrand introduced a vibrant, figurative bagel motif, colorful graphics, and a clean yet distinctive font system to reflect the brand’s expansion into CPG products and its unique positioning as a 'black seed in a sea of sesame.'