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Brand Identity For Hotdog Lifestyle Pet Accessories by SMLXL - D1S1 Design Spotlight

Studio: SMLXL

Client: HotDog

Work: Brand Identity

Industry: Lifestyle

Brand Identity For Hotdog Lifestyle Pet Accessories

SMLXL partnered with HotDog to create a full 360° brand from scratch, transforming a simple vision into a bold lifestyle pet brand. Rooted in honesty, irreverence, and fun, the identity embraces raw spontaneity through vibrant photography, playful illustration, and unapologetically real storytelling.

More in red

Set in Founders Grotesk

View on SMLXL's Website →

News

SMLXL brings playful edge to Midnight Hotdog dog fur mist — bpando.org
SMLXL puts windblown dogs on Midnight Cosmetics bottle — creativeboom.com
Hotdog Petcare Branding By Smlxl — bpando.org

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Tags: Bold, Colorful, Irreverent, Playful, Raw, Spontaneous

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