Robot Food revitalized heritage condiment brand Sarson’s with a bold new identity and campaign for its Dip & Drizzle product. Drawing inspiration from burger bars and diners, the design features a vibrant colour palette, expressive patterns, and dynamic typography to celebrate tanginess and flavour. The omnichannel campaign reintroduces Sarson’s to a new generation through playful, sensorial storytelling across TV, digital, and social platforms.