Studio: Robot Food

Client: Mr Kipling

Work: Packaging

Industry: Food & Beverage

Packaging Redesign For Mr Kipling International Launch

Robot Food reimagined Mr Kipling’s packaging for new audiences in the US and Australia, positioning the brand as a premium yet approachable treat. The design highlights the cakes as icons, using bright pastels, elegant composition, and ingredient photography to convey quality and freshness without relying on British nostalgia.

Tags: Audience, Direction, Market, Photography

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Packaging Redesign For Mr Kipling International Launch