Studio: Redkroft

Client: Heimdall

Work: Brand Identity

Industry: Manufacturing

Rebranding And Naming For A Roofing Machinery Manufacturer

Redkroft rebranded Heimdall, a small Polish manufacturer aiming to revolutionize the conservative roofing industry. The project included a new name, visual identity, and product naming system inspired by Norse mythology, emphasizing strength, innovation, and professionalism. The result transformed the company’s image and significantly boosted customer engagement and sales.

Tags: Concept, Construction, Mark, Perception, Repositioning, Roofing