Studio: Redkroft

Brand Identity And Packaging For Bubble Bob Ready-to-drink Bubble Tea

They didn’t design a drink—they invented a troublemaking mascot.

Redkroft created a bold, character-driven identity for Bubble Bob, a ready-to-drink bubble tea brand by Gladio Group. Centered around Bob—a mischievous mascot and logo in one—the design uses saturated colors, Asian pop influences, and playful copy to stand out in a crowded beverage category. The system extends across packaging, social media, and retail environments, making Bubble Bob instantly recognizable and full of energy.

Insights

Redkroft’s core move was to stop treating Bubble Bob like a standard beverage brand and build Bob as a mascot, logo, and “brand troublemaker” in one, which is the main idea behind the identity.
The packaging leans into saturated colours, Asian-pop-inspired visuals, bold can graphics, and playful copy like “Sip it. Pop it. Blame Bob.”, “Next stop your mouth”, and “Move over Bob is coming.”
The launch range included three flavours: Rich Peach, Merry Strawberry, and Mango Joy; the product was first intended for bars and restaurants, then expanded into major retail chains, vending machines, and international markets.
The system wasn’t limited to cans — Redkroft also created brand strategy, verbal identity, visual communication guidelines, social media schemes, and motion design to keep Bob consistent across touchpoints.
The work earned KTR 2025 recognition: Silver in Packaging / Drinks, Bronze in Brand Identity / Brand Identity System, plus a nomination in Brand Identity / Logo; Redkroft also claims a NAPA 2025 Silver, though that wasn’t independently confirmed.