Studio: Praktika

Client: Kaunas 2022

Work: Brand Identity

Industry: Arts & Culture

Brand Identity For Kaunas 2022 European Capital Of Culture

Praktika developed a dynamic and evolving visual identity for Kaunas 2022, the European Capital of Culture. The system was designed to represent the city’s transformation through art, using modular forms inspired by the letters C and K to symbolize confluence and collaboration across hundreds of cultural events.

Tags: Adaptive, Cultural, Dynamic, Modular, Open, Symbolic