Branding And Exhibition Design For Twenty Six Alphabition

Pop & Pac developed the branding, naming, and print design for Twenty Six Alphabition, an exhibition supporting the Australian Literacy and Numeracy Foundation (ALNF). The identity intentionally evoked the frustration of illiteracy through challenging, hard-to-read visuals, balanced by moments of clarity to reflect ALNF’s mission. The exhibition featured 26 artists interpreting letters of the alphabet and successfully raised over $14,000 for literacy programs.