Brand Identity And Packaging For Otherside Coffee

Pop & Pac developed a bold and inclusive brand identity for Otherside Coffee, departing from Melbourne’s typically minimal coffee branding. Drawing inspiration from coffee orders and receipts, the design features playful 3D colour-block forms and a distinctive logotype set in Favorit by Dinamo. The packaging celebrates individuality through stacked cup motifs and familiar coffee-related shapes, creating an approachable yet striking presence.