Brand Identity And Signage For Betwixt Restaurant

Pop & Pac developed a bold and playful brand identity for Betwixt, an Asian-fusion restaurant catering to performing arts and music students. Inspired by vintage theatre and modern oriental street signage, the design features attention-grabbing typography, autumnal tones, and material finishes that echo the restaurant’s interiors. The result is a vibrant, culturally attuned identity that invites curiosity and connection.