Paul Belford Ltd created branding and packaging for Happy Paul, a range of men's skincare products. The design highlights the brand’s commitment to mental health support, vegan formulations, cruelty-free production, and sustainable packaging.
BP&O features Paul Belford Ltd’s brand identity and packaging design for Hair Solutions, a customizable haircare enhancer brand. The design uses a clinical yet natural aesthetic with Avenir Next typography, kraft paper, and blind embossing to communicate precision and quality. The project balances complexity in product range with a clear visual system of color and numbering.