Studio: Otherway

Client: Motorway

Work: Brand Identity

Industry: Automotive

Brand Refresh For Motorway Car Selling Platform

Otherway collaborated with Motorway to refresh its brand identity, enhancing clarity, confidence, and user experience. The updated design features refined typography, a welcoming yellow palette, and playful 3D icons inspired by British road signage to convey efficiency and innovation.

Tags: Auction, Engagement, Transformation, Typography