Otherway partnered with Inch’s to launch a nationwide campaign positioning it as 'The Really Good Cider'. The work spanned TV, outdoor, and social channels, helping establish Inch’s as one of the UK’s fastest-growing cider brands.
Director Glenn Kitson and creative agency Otherway have collaborated on a new Strongbow campaign celebrating British colloquialisms and authentic local voices. The film, soundtracked by The Streets, highlights regional dialects and everyday moments across the UK to reposition Strongbow as a cultural mainstay. The campaign spans TV, digital, and out-of-home posters, emphasizing community and national pride.
London studio OTHERWAY and animation house Studio AKA have collaborated on Fortnum & Mason’s 2025 Christmas campaign, 'A Fantastical Christmas'. The work combines Olaf Hajek’s hand-painted illustrations with CG and 2D animation to bring the retailer’s 181 Piccadilly store to life. The campaign includes a hero film, OOH rollout, and festive packaging extensions celebrating craft and storytelling.