Studio: Noramble

Client: Shift Deodorant

Work: Packaging

Industry: Beauty

Brand Refresh For Shift Deodorant

Noramble partnered with Shift Deodorant to reposition their refill packaging as part of the brand’s move into a more premium market. The redesign introduced a cleaner aesthetic through colour blocking, refined typography, and premium materials, while incorporating a QR code to highlight the brand’s sustainability mission.

Tags: Packaging, Positioning, Refresh, Sustainability, Typography