Brand Identity And Website Redesign For A Sustainable Architecture Practice

Need Thinking developed a refreshed brand identity and website for Paper Igloo, a sustainable architecture studio based in rural Scotland. The new identity emphasizes clarity, modernity, and authenticity—avoiding greenwashing aesthetics while showcasing the firm’s rational, human-centered approach to design. The result is a cohesive system that communicates expertise, sustainability, and individuality across digital and print touchpoints.