Visual Identity Redesign For Waterproof Shoe Brand Vessi

Studio NARI collaborated with Canadian footwear company Vessi to realign its visual identity with the brand’s core DNA—the spirit of water. The new creative platform, 'The Magic of Now,' shifts focus from functionality to emotional resonance, celebrating presence and fluidity. The outcome features an elemental marque, soft color palette, and dynamic art direction that subtly evoke water’s essence.