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Custom Typefaces For Amazon by NaN - D1S1 Design Spotlight

Studio: NaN

Client: Amazon

Work: Typography

Industry: Technology

Custom Typefaces For Amazon

NaN collaborated with Koto and Amazon on an 18-month global rebrand, developing three custom typefaces to unify the company’s vast ecosystem. The new fonts—Amazon Sans, Ember Modern Display, and Ember Modern Text—create a cohesive visual language centered around the brand’s iconic smile symbol.

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Tags: Corporate, Flexible, Global, Grotesk, Modular, Refined

Related articles

"NaN SuperX: New Typeface Enhances Headlines, Saves Space"
The Brand Identity · Jun 17, 2025
The Brand Identity features NaN’s latest release, SuperX, a serif and sans typeface pair designed for impactful headlines and tight spacing. Developed by Berlin-based foundry NaN under founder Luke Prowse, the system revives phototype-era aesthetics with large x-heights and short ascenders for efficient vertical use. The family includes serif and sans versions with italics in Latin and Arabic scripts, optimized for editorial and digital applications.
NaNtypography

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