Studio: Mucho

Client: Proa

Work: Brand Identity

Industry: Finance

Brand Identity For Proa Investment Platform

Mucho developed a brand identity for Proa, a financial institution focused on strategic investments in an uncertain economic climate. The concept, inspired by the Greek Moiras, symbolizes 'weaving the future' through a geometric interlaced logo and imagery reflecting a vast, evolving world. The identity and digital presence communicate Proa’s mission to guide clients through the shifting horizons of industry and lifestyle change.

Tags: Future, Investment, Mythology, Symbol, Web