Motto rebranded Interpat, a biopharmaceutical intellectual property think tank founded in 1967 that supports policymakers and world-leading companies tackling global healthcare challenges. The flagship health-category engagement focused on a new visual identity that underscores Interpat’s role in driving and protecting original thinking in life sciences. The work clarifies purpose, signals authority, and champions effective IP protection as a key incentive for sustainable innovation to advance global health. The refreshed system is designed to rally stakeholders around big ideas and strengthen recognition among policymakers, industry leaders, and implementers.