Studio: Motto
The Brand Identity · Apr 20, 2026
Motto® rebranded legal tech company Ivo around the idea of ‘Intelligence by Design,’ repositioning it as a leader in contract intelligence rather than automation. The new identity combines editorial typography, warm colors, and expressive illustration by Myriam Wares to balance precision and humanity. The rebrand extends across logo, website, motion, and verbal identity, reflecting Ivo’s maturity and enterprise focus.
The Brand Identity · Apr 20, 2026
Motto® developed a comprehensive rebrand for legal tech platform Ivo, centering on the strategic idea ‘Intelligence by Design.’ The project repositions Ivo as a pioneer of ‘Contract Intelligence,’ combining editorial typography, warm color palettes, and expressive illustration by Myriam Wares. The identity balances structure and humanity, extending across logo, website, motion, and verbal systems.
The Brand Identity · Apr 2, 2026
Motto® developed a full rebrand for Attend, a home concierge service, creating a strategic brand system that emphasizes care and trust over urgency. The identity features the FT Aktual typeface, a warm and natural color palette, and AI-generated imagery crafted through Midjourney, Krea, and ChatGPT. The project repositions Attend as a lifestyle-oriented brand that balances modern tech sensibilities with human warmth.
The Brand Identity · Jan 28, 2026 · Interview
The Brand Identity interviews Motto co-founders Sunny Bonnell and Ashleigh Hansberger about their twentieth-anniversary publication, the 'Future of Brand 2026' report. The conversation explores how brand strategy has evolved from visual expression to an operating system for business, emphasizing meaning, alignment, and the role of AI as infrastructure. The report has gained significant traction among global leaders seeking clarity in a rapidly changing landscape.
The Brand Identity · Nov 14, 2025
Ashfall Studio rebranded blockchain company Aptos to move beyond stereotypical crypto aesthetics, creating a warm, human-centered identity that retains the brand’s recognizable wave symbol. The project refined typography, color, and motion systems within a modular framework, launched at the Aptos Experience in New York. Collaborating with Motto and Evil Martians, Ashfall delivered a scalable, flexible brand ecosystem that balances technical precision with human warmth.